BRICK & BEACON MARKETING
FREE MARKETING PLANNING TOOLS
Turn marketing questions into clearer next steps.
Explore 11 practical calculators designed to help local businesses understand opportunity, compare channels, and plan investment—without a login or email address.
NOT SURE WHERE TO BEGIN?
Start with the question you need to answer.
These three planning tools provide the broadest starting points. You can explore the more focused calculators afterward.
ALL MARKETING CALCULATORS
Choose the tool that matches your next decision.
Each calculator opens on its own focused page and takes only a few minutes to explore.
Understand Your Opportunity
Explore your market, website, audience, and lead-response potential.
Local Market Opportunity
“What does the market around my ZIP code look like?”
Explore local population, households, and planning context using the calculator’s available geographic data.
USE THIS CALCULATORWebsite Conversion Opportunity
“How many opportunities might my website be losing?”
Compare current leads with an illustrative conversion range and potential additional customer value.
USE THIS CALCULATORRetargeting Opportunity
“How large might my website’s retargeting audience be?”
Translate monthly website activity into an illustrative addressable-audience and campaign scenario.
USE THIS CALCULATORLead Response Opportunity
“What could slow responses and missed calls be costing us?”
Explore missed opportunities, estimated lost customers, and potential monthly and annual impact.
USE THIS CALCULATORExplore Advertising Channels
See what focused channel scenarios could look like before requesting a custom plan.
Facebook & Instagram Reach
“What reach might a paid social budget support?”
Explore an illustrative Meta advertising reach and frequency scenario using transparent assumptions.
USE THIS CALCULATORCTV & Streaming TV Reach
“Can my local business afford television advertising?”
Explore impressions, estimated households reached, frequency, and campaign length.
USE THIS CALCULATORPaid Search Opportunity
“What could a Google Ads budget produce?”
Explore clicks, leads, customers, cost per lead, and potential revenue using scenario ranges.
USE THIS CALCULATORBeaconMail Campaign Planner
“What would a direct-mail campaign look like?”
Explore pieces mailed, investment, responses, leads, customers, and media-cost recovery.
USE THIS CALCULATORPlan Your Investment
Connect overall budget, customer economics, and channel allocation.
Marketing Budget Planner
“How much should my business consider investing?”
Explore a planning range, monthly budget, strategic job allocation, and growth scenarios.
USE THIS CALCULATORCustomer Acquisition & Break-Even
“How much can I afford to spend to win a customer?”
Compare current CAC, illustrative allowable CAC, gross-contribution ceiling, and payback period.
USE THIS CALCULATORIntegrated Media Mix Planner
“How should I divide my budget across channels?”
Explore a transparent allocation across search, social, CTV, display, retargeting, and direct mail.
USE THIS CALCULATORA BETTER PLANNING CONVERSATION
Use estimates to ask better questions—not to promise outcomes.
Every calculator shows its methodology and limitations. Results are designed to support an informed conversation about goals, assumptions, capacity, tracking, and next steps.
- 1Choose a question
Start with the decision that matters most right now.
- 2Explore a scenario
Use inputs you can support and review the visible assumptions.
- 3Refine with a human
Turn the estimate into a tailored, executable marketing plan.
NEED HELP CHOOSING?
Let’s identify the right starting point together.
Brick & Beacon can help connect the calculator results to your market, business goals, customer economics, and practical next steps.