BRICK & BEACON MARKETING

FREE MARKETING CALCULATOR

Your website is getting traffic. What could a stronger conversion rate mean?

Estimate how your current website turns visits into leads—and explore the potential impact of a modest improvement before investing in more traffic.

Use visits or sessions from your website analytics. A best estimate is fine.

How would you like to set your current performance?

A lead can be a tracked call, form submission, appointment, quote request, or another meaningful action.

Count only leads attributed to the website when possible.

Percentage points are added to the current rate. This is an illustrative scenario—not a forecast.

Optional customer-value estimate

Enter both fields to add customer and revenue illustrations. Leave both blank to calculate lead opportunity only.

No website scan, login, email address, or personal information required.

This calculator provides an illustrative planning estimate, not a website audit, performance forecast, guarantee, proposal, or revenue projection. Results depend on tracking accuracy, traffic quality, offer, user experience, competitive conditions, lead handling, sales performance, capacity, seasonality, and other factors. Visits are not necessarily unique people. Improving a conversion rate may require strategy, testing, creative, development, analytics, and sufficient traffic over time.