Connected TV & Streaming Advertising

Big-screen attention.Built for action.

Reach the right households with premium, non-skippable video advertising across the streaming content they already watch—supported by precise targeting, cross-channel follow-up and reporting you can understand.

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Premium streaming inventory
Household-level targeting
Clear performance reporting

Television, Reimagined

The impact of television.
The precision of digital.

CTV delivers advertising through internet-connected televisions and streaming devices. OTT is the streaming content viewers access across TVs, phones, tablets and computers.

Command attention

Bring your message to a full-screen, sound-on environment where video can tell a stronger story.

Reach with precision

Focus delivery on the locations, households and audience signals that align with your growth goals.

Measure what follows

Connect exposure to website activity and conversions with reporting designed for better decisions.

Streaming television displaying geographic audience targeting across a city

Focused deliveryBuild reach around the audiences and service areas that matter to your business.

Audience Intelligence

Reach the households most likely to matter.

We translate your business goals into an audience strategy—then use location, intent, behavior and first-party signals to make every impression work harder.

Geographic & service-area targeting

Demographic & lifestyle audiences

In-market & behavioral signals

First-party audience activation

Website visitor retargeting

Contextual content alignment

Not simply more households. The right households.

Campaign Capabilities

One channel. Multiple ways to grow.

Every CTV campaign is shaped around a defined objective—not a one-size-fits-all media plan.

Brand awareness & market reach

Build visibility across premium streaming environments and introduce your business to high-value audiences at scale.

Audience-targeted CTV

Concentrate delivery around audience characteristics, interests and intent signals that match your ideal customer.

Retargeting & sequential messaging

Reconnect with engaged audiences and guide them from first exposure toward the next meaningful action.

Local & multi-location campaigns

Support one service area or many with location-aware campaigns, tailored market strategies and centralized reporting.

Creative That Connects

Made for the big screen. Built to be remembered.

Strong media needs strong creative. We help shape clear, memorable video that earns attention and gives viewers a reason to act.

Concise storytelling designed for a premium viewing environment

Brand-forward messaging with a clear, focused call to action

Creative guidance, versioning and campaign-ready formatting

A consistent message across television, web and mobile

Coordinated video creative displayed across television, laptop and mobile screens

CTV / OTTThe attention layer

Retargeting

Paid Search

Social & Video

BeaconMail

The Cross-Channel Advantage

Big-screen impact becomes stronger follow-through.

CTV creates awareness. Coordinated digital and direct-mail touchpoints help turn that awareness into recognition, response and measurable opportunity.

Build recognitionIntroduce the message through high-impact video.

Reinforce interestStay visible across web, search, social and video.

Reach the householdExtend qualified audiences through BeaconMail.

Learn and optimizeUse campaign signals to improve the next decision.

Transparent Measurement

Know what ran. Understand what followed.

Your reporting should do more than confirm delivery. We make performance clear, connect media activity to business outcomes where measurement allows, and use those insights to improve the campaign.

Delivery & reachImpressions, households and frequency

Video engagementCompletion rates and viewing behavior

Response signalsSite activity and conversion events

Optimization insightsAudience, creative and market learnings

Example campaign performance reporting dashboard displayed on a laptop

Clear reportingCampaign visibility without the clutter

How We Build the Campaign

A clear plan from strategy to optimization.

Define the objective

Align the campaign with your audience, market, offer and desired business outcome.

Build the audience

Select the targeting signals, geography, inventory and frequency approach.

Launch the message

Prepare the creative, confirm measurement and activate the campaign.

Learn and improve

Review performance, refine delivery and identify the next growth opportunity.

Built for Businesses That Need to Be Remembered

CTV can bring your business into the room before the decision is made.

Explore Industries

Home ServicesHealthcare & WellnessFinancial ServicesReal EstateAutomotiveProfessional ServicesRetail & HospitalityMulti-Location Brands

Your Audience Is Already Watching

Let’s make sure they remember you.

Brick & Beacon brings together premium streaming placements, focused audience strategy and measurable follow-through to help your business stay visible when it matters most.

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