Brick & Beacon Marketing

Be found. Be accurate. Be ready when customers look.

BeaconLocal provides Google Business Profile optimization and management for eligible local businesses that want an accurate, active and credible presence without adding another task to their team.

Google controls rankings, verification, publication, display, edits and reviews. Results are not guaranteed.

Accurate business information
Consistent profile activity
Professional review responses
Clear monthly reporting
Your digital front door

Customers often meet your business on Google before they reach your website.

Outdated hours, missing services, weak imagery or unanswered reviews can create friction at the exact moment someone is deciding whether to call, visit, book or ask for directions.

BeaconLocal gives the profile a defined owner, a documented baseline and a practical process for keeping public information current.

01 Hours or contact details are inconsistent
02 Services and categories do not reflect the business
03 Photos and posts are irregular or outdated
04 Customer reviews go unanswered
05 Profile activity is not connected to reporting
How BeaconLocal works

Start with what customers can see. Improve what the business can control.

Step 1

Check

We review the public profile, score ten elements and identify the three highest-priority gaps.

Step 2

Establish

Foundation confirms access, captures the baseline and implements approved, eligible improvements.

Step 3

Manage

Growth provides recurring monitoring, content support, review responses, updates and reporting.

Step 4

Decide

Reporting documents completed work, available customer actions and the next practical priorities.

Service options

A clear starting point for your local presence

Begin with a complimentary public review or choose the structured launch path that fits your business.

BeaconLocal Profile Check

Complimentary

A useful, no-access-required review of what customers currently see.

  • Ten-point public profile score
  • Three highest-priority gaps
  • Up to two visible competitor comparisons
  • 15-minute results walkthrough
Request the Profile Check

BeaconLocal Foundation

$495 one time / location

Establish an accurate, policy-conscious and conversion-ready profile with a measurable baseline.

  • Audit, baseline and competitor snapshot
  • Eligible information and category improvements
  • Up to 15 priority services or products
  • Up to 15 licensed client images
  • Review link, QR code and request templates
  • 30-day follow-up report
Talk with Brick & Beacon

BeaconLocal Growth

$295 / month / location

Consistent human oversight after Foundation for businesses that want the profile actively maintained.

  • Scheduled monthly accuracy review
  • Four Google posts
  • One routine profile update
  • Up to 10 client-provided photos
  • Responses to up to 20 published reviews
  • Monthly report and quarterly review

Three-month initial term. Monthly limits do not roll over.

Discuss ongoing management
Defined scope

Professional management with clear boundaries

BeaconLocal is designed to make the work accountable and repeatable. It is not an unlimited marketing or emergency-response service.

Profile quality

  • Accuracy and completeness
  • Eligible categories and services
  • Client-provided images
  • Special hours and routine updates

Customer credibility

  • Genuine review-request materials
  • Professional responses within limits
  • Neutral, policy-conscious language
  • No incentives or review gating

Measurement

  • Baseline activity capture
  • UTM tracking when appropriate
  • Monthly reporting for Growth
  • Practical recommendations
Best fit

Built for eligible businesses that depend on local action

  • Home services, roofing, HVAC, plumbing and related trades
  • Dental, medical, med spa, therapy, fitness and wellness practices
  • Automotive, detailing and locally delivered services
  • Restaurants, retail and professional services
  • Businesses that depend on calls, bookings, directions or visits
Separate scope

Some needs require a different solution

  • Suspensions, ownership disputes, recovery or complex verification
  • Duplicate suppression or location restructuring
  • Technical SEO, citation work, link building or website development
  • Custom photography, video or extensive creative production
  • Guaranteed rankings, review removal, leads or revenue
Frequently asked questions

What to expect from BeaconLocal

Will BeaconLocal make us rank first?

No agency controls Google rankings. We improve profile accuracy, completeness, credibility, activity and customer readiness, then report the direction visible in available data.

Do you need our Google password?

No. The client remains the primary owner and grants Brick & Beacon authorized manager access through Google. Passwords should never be shared.

Can you remove a negative review?

We can respond within the purchased scope and use permitted flagging when appropriate, but Google decides whether a review remains or is removed.

Does BeaconLocal include local SEO?

BeaconLocal is Google Business Profile optimization and management. Technical SEO, citations, link building, location pages and broader search work require separate scope.

When does paid work begin?

After the agreement, payment, scope, access, information, assets, approvals and reporting-readiness requirements are complete. Foundation targets ten business days after those readiness gates are satisfied; Google review or verification time is outside that commitment.

What if Google rejects a change?

We document the result and evaluate a compliant revision. Google retains control over publication, verification, display and acceptance.

See what customers see before deciding what comes next.

Request a complimentary BeaconLocal Profile Check for one eligible business location.

Request your Profile Check

BeaconLocal improves Google Business Profile quality and management within the purchased scope. Brick & Beacon Marketing does not control or guarantee Google rankings, Local 3-Pack placement, verification, reinstatement, publication, review outcomes, leads or revenue.

Complimentary Profile Check

Request your BeaconLocal Profile Check

Tell us about one eligible business location. We will review the public profile, identify the three highest-priority gaps and contact you to arrange the 15-minute results walkthrough.

BeaconLocal Profile Check

Please provide public business information only. Do not submit Google passwords, recovery codes or other account credentials.