Social Media Marketing
A Stronger Presence. A Smarter Strategy.
Your social media should do more than keep your business active. Brick & Beacon combines strategic content management with targeted paid advertising to help your business stay visible, build trust, and generate measurable opportunities.
Choose the Support You Need
Build Your Presence. Promote Your Business.
Some businesses need consistent content. Others need targeted advertising. Many need both. We build the right combination around your goals.
Social Media Management
Stay active, relevant, and recognizable without carrying the entire content workload yourself. We plan and manage thoughtful Facebook and Instagram content, with LinkedIn support available when it fits your audience and business goals.
- Content planning
- Graphics and short-form video
- Captions, keywords and hashtags
- Scheduling and publishing
- Approval workflow
- Monthly reporting
Paid Social Advertising
Reach carefully selected audiences with campaigns designed around awareness, website traffic, leads, appointments, offers, and measurable conversions.
- Audience strategy
- Campaign creative
- Lead generation
- Social retargeting
- Ongoing optimization
- Conversion reporting
Integrated Social Strategy
Combine ongoing content with paid promotion so your business can build familiarity, strengthen credibility, and create more opportunities to be chosen.
What We Manage
The Work Behind a Stronger Social Presence.
Your exact scope is documented before work begins, giving you a clear understanding of what is being created, managed, measured, and improved.
Strategy & Goals
Align content, audiences, offers, and calls to action with what your business needs to accomplish.
Content Calendar
Organize themes, campaigns, publishing cadence, and timely opportunities before content goes live.
Creative & Copy
Develop platform-ready graphics, short-form video when included, captions, relevant keywords or hashtags, and calls to action.
Review & Approval
Provide an organized approval process so you know what is scheduled and can contribute efficiently.
Publishing
Schedule approved content for the right channels and maintain a dependable brand presence.
Paid Campaigns
Plan and manage optional advertising around audiences, geography, budgets, offers, and conversion paths.
Community Support
Provide light monitoring during agreed business hours, with response and escalation responsibilities defined in your scope.
Reporting & Insights
Review meaningful results and identify what should be refined, tested, or expanded next.
Platform Strategy
The Right Channel for Your Audience.
We recommend platforms based on your customers, goals, content resources, and sales process—not simply because a platform is popular.
Facebook & Instagram
Ongoing content management and paid campaigns for consumer-facing, local, and service-based businesses.
Strategic organic or paid support when professional audiences, referral partners, or decision-makers are central to growth.
Online Video & More
YouTube and other environments may be incorporated through a broader paid-media plan when they support the audience journey.
How It Works
A Clear Process From Planning to Performance.
Discover
We learn your business, audience, goals, brand voice, current presence, and available content resources.
Plan
We define platforms, content themes, publishing cadence, campaigns, offers, and measurement priorities.
Create & Launch
We develop the approved creative and copy, schedule content, and launch selected paid campaigns.
Measure & Improve
We review performance, explain what it means, and refine content, audiences, and campaigns over time.
Complimentary Planning Tool
How Many Potential Customers Could You Reach?
Use our Facebook & Instagram Reach Calculator to explore the potential audience available at different advertising budgets. It is a practical starting point—not a promise of results.
The Cross-Channel Advantage
Social Works Better When It Isn't Working Alone.
A customer may first notice your business on social media, search for you later, visit your website, see a retargeting ad, and finally call or book. Brick & Beacon can connect those touchpoints into one strategy.
Illustrative dashboard only. Metrics and reporting vary by service, campaign, platform, and available tracking.
Know What's Working
Reporting You Can Actually Use.
Good reporting should do more than list numbers. We connect visibility, engagement, website activity, leads, conversions, and cost efficiency to the goals established for your campaign.
You will see what is gaining traction, what needs refinement, and where the next opportunity may be.
Built for Businesses That Need to Be Found and Chosen
Strategy Shaped Around Your Market.
- HVAC & Home Services
- Roofing
- Dental & Orthodontic
- Healthcare & Wellness
- Automotive
- Financial Advisors
- Real Estate
- Mind & Body
Frequently Asked Questions
Clear Answers Before We Begin.
Every engagement is documented through an approved scope so expectations, responsibilities, and reporting are clear.
What is included in social media management?
Your scope may include strategy, a content calendar, branded graphics, caption development, client review, scheduling, publishing, and monthly reporting. The number and type of posts are defined in your service order.
Which platforms do you manage?
Facebook and Instagram are our core social media management channels. LinkedIn may be added when it supports a professional or B2B audience. Other platforms are considered through a broader media strategy rather than assumed to be part of every plan.
Is paid advertising included with social media management?
Organic management and paid advertising are separate service components that can be purchased individually or combined. Your proposal will clearly show what is included.
How are advertising budgets handled?
Your service order will identify management fees and any platform media budget separately so you can understand how the investment is allocated.
How does content approval work?
We establish an organized review and approval process during onboarding. This gives your team visibility into scheduled content while keeping feedback and publishing deadlines manageable.
Who responds to comments and messages?
Monitoring and response responsibilities are defined in the approved scope. Depending on the plan, Brick & Beacon may provide light monitoring during agreed business hours, escalation, response guidance, or agreed-upon community support.
Who controls the social media accounts?
We generally work through client-controlled business assets whenever platform access allows. Required permissions, security practices, and responsibilities are established during onboarding.
How quickly should I expect results?
Timelines vary by starting point, audience, budget, offer, market, and objective. We establish measurable goals, monitor early signals, and explain progress without promising a predetermined outcome.
Build a Stronger Social Strategy
Stay Present. Build Trust. Create Opportunity.
Let's determine the right mix of content, platforms, promotion, and reporting for your business.