BRICK & BEACON MARKETING
FREE MARKETING TOOL

How Far Could Your Facebook & Instagram Budget Go?

Build an illustrative monthly reach estimate using your budget and a clearly labeled planning scenario. This is a planning tool—not a forecast or guarantee.

Enter an amount from $100 to $1,000,000.
Choose a planning scenario

The balanced scenario matches the original calculator assumptions.

Illustrative planning estimates only. Actual Facebook and Instagram results vary by audience, geography, objective, competition, placements, seasonality, creative, optimization, and Meta auction conditions. Reach may overlap across placements and periods. Estimates are not guarantees, proposals, or quoted media rates.