BeaconMail
Intelligent Direct Mail. Personalized for Every Prospect.
Personalized direct mail that helps you follow up with prospects and reconnect with past customers.
Reach the right audience. Make it personal. Track the response.
Illustrative mail piece
A reminder they can hold.
Your brand. A personal message. One clear next step.
Illustrative creative; final details are confirmed in planning and proof approval.
Your comfort.
Your next step.
Still thinking about your estimate?
We’re here when you’re ready.
Hi [First Name],
Have a question about your estimate? We’re happy to walk through the details and help you decide what comes next.
Let’s find the right fit for your home.
[Your campaign URL]
AREA
[Street Address]
[City, State ZIP]
Illustrative front and back • Contact and mailing details are placeholders.
Put direct mail to work
Two moments worth following up
Follow up after an estimate
- Who
- Prospects with an open estimate.
- When
- Your agreed follow-up window.
- Next step
- A personalized postcard inviting questions or a booking.
Reconnect with past customers
- Who
- Past customers from your approved list.
- When
- Before seasonal service is due.
- Next step
- A relevant reminder with a simple booking invitation.
CRM-triggered sends and response tracking depend on the agreed campaign setup.
Your first step
Let’s plan your first mailing.
- The follow-up or reactivation opportunity
- Your audience size and list source
- The action you want recipients to take
- Audience, creative, and timing recommendations
- A practical response tracking approach
- A written scope and itemized quote before production
Your quote includes creative, production, postage, and any agreed integrations.
How BeaconMail Works for You
Identify the Right Audience
Choose the audience that fits your goal.
Personalize Every Piece
Match the message and creative to each recipient.
Automate & Deliver
We coordinate printing, postage, and agreed send timing.
Track & Measure Results
Review responses using the tracking set up for your campaign.
Your BeaconMail Questions, Answered.
Clear answers about targeting, personalization, automation, campaign delivery, and measurement.
BeaconMail Basics
What is BeaconMail?
BeaconMail is Brick & Beacon Marketing’s intelligent direct mail solution. It combines personalized creative, audience targeting, campaign automation, and performance reporting to help businesses reach the right prospects with timely, relevant mail.
What makes BeaconMail different from traditional direct mail?
Traditional direct mail often sends the same message to a broad audience with limited personalization or reporting. BeaconMail combines intelligent targeting, AI-assisted personalization, automated workflows, and campaign analytics to create more relevant and measurable campaigns.
What types of businesses benefit most from BeaconMail?
BeaconMail works especially well for local and relationship-driven businesses, including home services, financial services, insurance, real estate, healthcare, wellness, automotive, professional services, and other organizations focused on customer acquisition, follow-up, or retention.
Can BeaconMail work alongside my current marketing?
Yes. BeaconMail can complement paid search, social media, Connected TV, display advertising, email marketing, SEO, and remarketing as part of a coordinated multichannel strategy.
Targeting & Personalization
How do you choose who receives my mail?
Audience recommendations are built around your campaign goals using available geographic, demographic, property, behavioral, lifestyle, customer, or prospect data. Final targeting options depend on audience availability, selected data sources, and applicable privacy requirements.
Can I target specific neighborhoods or homeowners?
Yes. Campaigns may be targeted by ZIP code, city, radius, neighborhood, homeownership, property characteristics, and other available geographic or household criteria.
Can every mail piece be personalized?
Yes. Depending on the format and available data, individual pieces may include names, addresses, custom messaging, images, offers, QR codes, personalized URLs, and other dynamic content.
Can I upload my own customer list?
Yes. Existing customer or prospect lists can be prepared for a campaign when they were collected and may be used in accordance with applicable privacy requirements and your organization’s data-handling policies.
Automation & Campaigns
What types of mail can BeaconMail send?
BeaconMail can support postcards, personalized letters, handwritten-style letters or notes, greeting cards, promotional mailers, and automated follow-up campaigns. Available formats and specifications are confirmed during campaign planning.
Can campaigns be automated?
Yes. Campaigns can be configured around eligible triggers such as new lead submissions, estimate requests, CRM updates, customer milestones, missed appointments, or other approved workflow events.
Can mail be sent automatically after someone becomes a lead?
Yes. When the required integration is available, BeaconMail can trigger a mail piece after a form submission, quote request, appointment event, customer conversion, or another defined sales milestone.
How quickly can my first campaign launch?
Many campaigns can move from planning to production within several business days after the audience, creative, data, and required approvals are finalized. More complex campaigns or integrations may require additional time.
Is there a minimum campaign size or recommended frequency?
Campaign size and frequency depend on the format, targeting method, production requirements, sales cycle, offer, budget, and objective. We will recommend an appropriate one-time, seasonal, recurring, nurture, or trigger-based approach before launch.
Do you design the mail pieces for me?
Yes. Brick & Beacon can support strategy, copywriting, creative design, audience selection, setup, production coordination, mailing, and reporting. The exact scope is defined in your campaign proposal.
Reporting & Pricing
How do I measure campaign performance?
Campaign reporting may include production and delivery status, QR code scans, personalized URL visits, calls, form submissions, leads, conversions, and revenue attribution when the required tracking and integrations are available.
Can I include QR codes or personalized landing pages?
Yes. QR codes, personalized URLs, campaign-specific landing pages, and tracked phone numbers can be used to connect the mail piece to a measurable digital response.
How much does BeaconMail cost?
Pricing is customized based on audience size, mail format, production specifications, postage, personalization, creative requirements, automation, integrations, and campaign frequency. We provide a written recommendation and quote based on the campaign scope.