Programmatic Display Advertising

Be seen.Stay remembered.

Reach the right people across the websites and apps they use every day—then stay visible as they research, compare and decide.

Audience-led targetingCross-device creativeClear performance reporting

Visibility With Purpose

Turn everyday browsing into business opportunity.

Most customers do not make a decision after one visit. Display advertising helps your brand remain present throughout the journey.

Brick & Beacon combines smart audience strategy, professional creative and coordinated follow-up to move qualified prospects from awareness to action—without wasting budget on broad, unfocused exposure.

01

Reach

Introduce your business to qualified audiences in the markets that matter.

02

Remind

Stay visible after a website visit, search or other signal of genuine interest.

03

Convert

Guide prospects back with relevant creative, stronger offers and clear calls to action.

Marketer reviewing audience and campaign insights on a laptop

Audience Targeting

Reach people with a reason to pay attention.

We build campaigns around real audience signals—not assumptions. Your ads can reach prospects based on location, interests, behaviors, site activity and where they are in the buying journey.

GeographicDemographicInterest & IntentContextualWebsite VisitorsCustomer ListsLookalike AudiencesHousehold & Device

Local precision, scalable reach. Campaigns can focus on a service area, competitive geography, priority ZIP codes or broader regional markets.

Campaigns Built Around the Objective

The right strategy for every stage of consideration.

Display is not a single tactic. We select and combine the campaign types that best support your growth goals.

Display ads shown across laptop and mobile placements
Build Awareness

Prospecting Display

Introduce your business to new, qualified audiences before they begin actively comparing providers.

Coordinated advertising shown across desktop tablet and mobile
Stay Top of Mind

Retargeting Display

Reconnect with people who visited your website, viewed key services or engaged with earlier marketing.

Relevant display advertisement placed beside related editorial content
Match the Moment

Contextual Display

Place your message alongside content connected to the services, needs and interests your prospects are exploring.

City skyline representing precise local and regional targeting
Own the Market

Geo-Targeted Display

Focus spend around service areas, event locations, competitive zones or high-value neighborhoods.

Creative That Earns Attention

Designed to be seen. Built to be remembered.

Effective display creative communicates quickly, looks unmistakably on-brand and gives the viewer a compelling next step.

Clear hierarchyOne focused message that can be understood at a glance.
Format-ready designCreative adapted for the major sizes and placements your campaign needs.
Campaign consistencyAligned messaging from the first impression through the landing-page experience.
Marketing team reviewing display creative across devices

A Connected Growth Strategy

Display works harder when every channel has a role.

We connect display with the rest of your marketing so prospects receive a coordinated experience—not a collection of disconnected ads.

01CTV & Streaming
02Paid Search
03Social Media
04BeaconMail
Full connected display advertising page and campaign experience
One strategy.
More ways to convert.

Reporting You Can Use

Know what ran, who responded and what comes next.

Transparent reporting turns campaign activity into practical insight. We focus on the numbers that help you understand reach, engagement, traffic quality and conversion opportunity.

Reach & FrequencyHow often the right audience saw your message.
EngagementClicks and actions generated by each creative.
Site ActivityVisits, page depth and high-value behaviors.
Conversion SignalsLeads, calls, forms and measurable outcomes.
Brick and Beacon display campaign reporting dashboard

A Straightforward Process

From audience strategy to ongoing optimization.

1

Define

Clarify the audience, geography, offer and outcome the campaign must support.

2

Build

Develop the media plan, creative system, tracking and landing-page path.

3

Launch

Activate placements across the right inventory, devices and audience segments.

4

Improve

Review performance, refine delivery and turn campaign data into next-step decisions.

Built for Local and Service-Based Growth

A flexible channel for businesses that need to be found and remembered.

Financial AdvisorsReal EstateHVAC & Home ServicesDental & OrthodonticsHealthcare & WellnessRoofingAutomotiveMind & Body
Explore the industries we serve →

Ready to Stay Visible?

Put your brand in front of the right audience—and give them a reason to return.

Let’s build a display advertising strategy around your market, growth goals and customer journey.

Start a Conversation