Creative resource center
Creative Ad Specs
A practical production guide for Connected TV, online video, display, streaming audio, and digital out-of-home campaigns.
Big-screen video
Connected TV
Prepare a broadcast-quality master. The final bitrate and delivery method depend on the publisher, DSP, and inventory source selected for the campaign.
Duration
15 or 30 seconds
Runtime must be exact.
Video Master
MP4 · H.264
1920 × 1080, 16:9, progressive scan.
Video Bitrate
Supply a high-quality master. The final accepted range is confirmed for the selected media environment.
Audio
AAC stereo
48 kHz sample rate; 192 kbps or greater preferred.
File Size
Up to 250 MB. Efficiently compressed files are preferred when image quality is preserved.
Delivery
Uploaded video file or VAST tag, according to campaign setup and inventory requirements.
Digital video
Online Video
Use high-resolution source material and keep essential text, logos, and calls to action within a safe viewing area.
Preferred Format
MP4 · H.264
MOV or WEBM may be accepted when the platform supports them.
File Size
Maximum 200 MB.
Video Bitrate
2,500 kbps minimum, with higher-quality masters preferred.
Widescreen
1920 × 1080 preferred
640 × 360 minimum.
Standard
640 × 480 preferred
480 × 360 minimum.
Audio
AAC or MP3; 44.1 or 48 kHz. Avoid clipping and excessive compression.
Responsive reach
Display Ads
Supply a coordinated set of common banner sizes so the campaign can reach audiences across desktop, tablet, and mobile placements.
File Format
JPEG, PNG, or GIF
Third-party ad tags may be accepted with prior approval.
File Weight
150 KB or smaller per static or animated asset unless otherwise confirmed.
Animation
Keep animation concise—generally 15 seconds or less. Looping rules vary by publisher.
Core display sizes
Tablet and full-screen formats
Sound-led storytelling
Streaming Audio
Deliver clean, professionally mixed audio with an exact runtime and enough headroom to avoid distortion after platform processing.
Duration
15, 30, or 60 seconds
Exact runtime required.
File Format
MP3, M4A, or WAV
Uncompressed master preferred when available.
Bitrate
160 kbps minimum
Higher-quality masters may be requested.
Place-based media
Digital Out-of-Home
DOOH specifications vary significantly by screen and venue. Use these common formats for planning; final pixel dimensions will be confirmed against the selected inventory.
Common planning dimensions
Typical formats by environment
| Environment | Common video formats | Common display formats |
|---|---|---|
| Billboard | 1920 × 1080 | Inventory-specific |
| Elevator | 1920 × 1080 | Inventory-specific |
| Kiosk | 1920 × 1080, 1080 × 1920, 576 × 288 | 1080 × 1920, 840 × 400 |
| Point of Sale | 1920 × 1080 | 1280 × 800 |
| Transit Shelter | 1080 × 1920, 1920 × 1080 | 1080 × 1920, 1280 × 720, 1024 × 768 |
| Screen / TV Monitor | 1920 × 1080, 1080 × 1920 | Inventory-specific |
| Spectacular | 1920 × 1080, 1280 × 720 | 1080 × 1920, 1920 × 1080, 1024 × 576 |
| Cinema | 1920 × 1080, 3840 × 2160 | Venue-specific |
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