BRICK & BEACON MARKETING
FREE MARKETING CALCULATOR
A useful marketing budget starts with your business—not a generic rule.
Explore an illustrative investment range based on your revenue and growth posture, then see how that budget could be organized around practical marketing priorities.
YOUR ESTIMATE
Here is a practical range to begin a better budget conversation.
CURRENT INVESTMENT CONTEXT
Add current spending to compare it with this range.
The comparison is descriptive. It does not determine whether your current budget is right or wrong.
MIDPOINT ALLOCATION ILLUSTRATION
This allocation uses the midpoint only. It groups marketing jobs—not individual platforms—and should be adjusted for your market, margins, capacity, sales cycle, and existing assets.
Let’s turn the range into a practical, measurable marketing plan.
How this estimate works
Annual planning range = annual revenue × the selected scenario percentages.
Monthly planning range = annual planning range ÷ 12.
Midpoint working plan = the midpoint of the selected percentage range × annual revenue ÷ 12.
Current investment rate = current monthly marketing investment × 12 ÷ annual revenue.
High-level allocation = midpoint working plan × the percentages associated with the selected planning emphasis.
The 3%–5%, 6%–8%, and 9%–12% ranges are transparent Brick & Beacon planning scenarios. They are not industry averages or universal recommendations.