BRICK & BEACON MARKETING

FREE CUSTOMER ECONOMICS CALCULATOR

See what you may be able to afford to acquire a customer.

Compare your current customer acquisition cost with an illustrative target, a 12-month gross-contribution ceiling, and an estimated payback period.

Use one consistent period. Include the costs your business intentionally counts toward winning new customers.

Count newly acquired customers—not leads, inquiries, repeat customers, or total transactions.

Use collected or reasonably expected revenue before subtracting direct delivery costs.

Use 1 for a one-time purchase. Use a supportable average—not an aspirational retention goal.

Gross margin = revenue remaining after direct costs to deliver the product or service. It is not net profit.

This planning choice reserves the rest of gross contribution for overhead, operations, profit, risk, and other needs.

No login, email address, customer list, or personal information required.

This calculator provides an illustrative planning estimate—not accounting, tax, legal, investment, or financial advice; a quote; a forecast; a budget authorization; or a performance guarantee. Results depend on cost definitions, attribution, revenue timing, collections, gross-margin accuracy, repeat purchase behavior, refunds, churn, capacity, overhead, taxes, and other conditions. Review customer economics with the appropriate financial professional before making material spending decisions.