BRICK & BEACON MARKETING
FREE INTEGRATED MEDIA PLANNING CALCULATOR
Explore how a working media budget could be divided across channels.
Build an illustrative mix for paid search, paid social, CTV, display, retargeting, and direct mail—then see which channels to prioritize first.
YOUR ILLUSTRATIVE INTEGRATED MIX
A transparent starting point for channel planning.
ACTIVATION GUIDANCE
Your activation guidance will appear here.
| Channel and role | Share | Monthly | Plan total |
|---|---|---|---|
| Working media total | 100% | — | — |
HOW TO USE THE MIX
We can refine geography, audience, creative, timing, channel minimums, tracking, and measurement.
How this estimate works
Generate immediate inquiries: 35% paid search, 20% paid social, 10% CTV, 5% display, 15% retargeting, and 15% direct mail.
Balance awareness and demand: 25% paid search, 20% paid social, 20% CTV, 10% display, 10% retargeting, and 15% direct mail.
Build local awareness: 15% paid search, 20% paid social, 30% CTV, 10% display, 10% retargeting, and 15% direct mail.
Re-engage warm audiences: 20% paid search, 15% paid social, 10% CTV, 10% display, 30% retargeting, and 15% direct mail.
Audience adjustment: Limited readiness moves 5 percentage points from retargeting to paid search and paid social. Established readiness moves 5 points from paid social, CTV, and display toward retargeting. Developing readiness makes no adjustment.
Whole-dollar channel amounts use a largest-remainder method so displayed allocations add exactly to the entered monthly budget.