Paid Search Opportunity Calculator | Brick & Beacon Marketing

BRICK & BEACON MARKETING

FREE PAID SEARCH CALCULATOR

Turn a Google Ads budget into a clearer opportunity range.

Explore how media budget, cost per click, website conversion, sales follow-up, and customer value work together—from clicks to potential revenue.

Monthly paid search media budget

Enter media only. Creative, landing pages, management, technology, and taxes may be separate.

Average initial revenue per new customer

Use initial revenue—not profit or lifetime value—unless you deliberately want a longer-term scenario.

Illustrative cost-per-click scenario

These are editable Brick & Beacon planning scenarios—not quoted rates or industry averages.

Click-to-lead planning range

A lead is a completed action you define, such as a call, form, booking, or purchase inquiry.

Lead-to-customer planning range

Use the range that best reflects lead quality, speed-to-lead, sales process, pricing, and capacity.

YOUR MONTHLY SCENARIO

Here is how the opportunity could move from clicks to customers.

ESTIMATED CLICKS—Based on selected CPC

ESTIMATED LEADS—Based on selected conversion range

ESTIMATED CUSTOMERS—Based on selected close-rate range

OPPORTUNITY ECONOMICS

The full funnel—not CPC alone—determines the business opportunity.

These values isolate media cost. They do not include fulfillment costs, gross margin, overhead, management, creative, landing pages, software, or taxes.

—estimated media cost per lead

—estimated media cost per customer

—potential initial customer revenue

—potential revenue ÷ media spend

MEDIA-COST RECOVERY THRESHOLD

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This compares customer revenue with media cost only. It is not an accounting break-even calculation because it excludes margin and every other business or campaign cost.

PLAN A PAID SEARCH CAMPAIGN

We can validate search demand, keywords, geography, competition, landing pages, tracking, and sales capacity.

How this estimate works

Estimated clicks = monthly media budget ÷ selected or custom CPC.

Estimated lead range = estimated clicks × the low and high click-to-lead rates.

Estimated customer range = low leads × low close rate through high leads × high close rate.

Media cost per lead = budget ÷ high leads through budget ÷ low leads.

Media cost per customer = budget ÷ high customers through budget ÷ low customers.

Potential initial customer revenue = estimated customers × entered average initial revenue per customer.

Media-cost recovery threshold = monthly media budget ÷ average initial revenue per customer, rounded up to a whole customer.

Fractional modeled leads and customers are rounded outward for display: the low end rounds down and the high end rounds up.

Turn a Google Ads budget into a clearer opportunity range.

Here is how the opportunity could move from clicks to customers.

The full funnel—not CPC alone—determines the business opportunity.

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