BeaconMail Campaign Planner | Brick & Beacon Marketing

BRICK & BEACON MARKETING

FREE BEACONMAIL PLANNING CALCULATOR

See what a data-informed direct-mail campaign could look like.

Build an illustrative BeaconMail scenario for audience size, mail volume, investment, responses, qualified leads, customers, and media-cost recovery.

Target households or recipients per drop

Use the intended deliverable audience after expected list cleanup when possible.

Number of mail drops

This model assumes each drop reaches the same-sized audience. Actual lists may change between drops.

Illustrative all-in cost per mailed piece

Default scenarios are planning assumptions—not quotes. Itemized creative, setup, print, postage, data, processing, tracking, and management costs can differ.

Response-rate planning range

Define response before launch—for example tracked calls, forms, QR visits, redemptions, or reply mail.

Response-to-qualified-lead range

A qualified lead meets the business’s agreed fit, need, geography, timing, or eligibility criteria.

Qualified-lead-to-customer range

Choose a range that reflects offer strength, follow-up speed, sales process, pricing, and capacity.

Average initial revenue per new customer

Use initial revenue—not profit or lifetime value—unless deliberately modeling a longer-term scenario.

YOUR ILLUSTRATIVE BEACONMAIL PLAN

Here is how the campaign could move from mail volume to customers.

TOTAL PIECES MAILED—Across selected mail drops

ESTIMATED TOTAL INVESTMENT—Based on all-in planning cost

ESTIMATED RESPONSES—Based on selected response range

RESPONSE-TO-CUSTOMER FUNNEL

Separate attention from qualified opportunity.

Responses are not automatically leads, and qualified leads are not automatically customers. This view keeps each step visible.

—estimated qualified leads

—estimated new customers

—estimated cost per response

—estimated cost per customer

MEDIA-COST RECOVERY VIEW

POTENTIAL INITIAL CUSTOMER REVENUE—Before fulfillment, labor, overhead, fees, taxes, and other costs

CUSTOMERS TO EQUAL CAMPAIGN INVESTMENT—Revenue comparison—not accounting break-even

MODELED RESPONSE THRESHOLD—Using midpoint funnel rates

The response threshold estimates how many responses would be needed to produce the recovery-customer count when midpoint qualification and close rates are applied.

PLAN A BEACONMAIL CAMPAIGN

We can refine audience, format, geography, timing, tracking, production, and itemized investment.

How this estimate works

Total pieces = recipients per drop × number of drops.

Total investment = total pieces × selected or custom all-in cost per piece.

Responses = total pieces × low and high response rates.

Qualified leads = low responses × low qualification rate through high responses × high qualification rate.

Customers = low qualified leads × low close rate through high qualified leads × high close rate.

Potential initial customer revenue = customer range × average initial revenue per customer.

Recovery customers = total investment ÷ average initial customer revenue, rounded up.

Modeled response threshold = recovery customers ÷ midpoint qualification rate ÷ midpoint close rate.

Fractional modeled counts round outward for displayed ranges. Financial calculations retain unrounded values.

See what a data-informed direct-mail campaign could look like.

Here is how the campaign could move from mail volume to customers.

Separate attention from qualified opportunity.

Marketing Made Simple.Growth Made Possible.

Marketing Made Simple.
Growth Made Possible.